By any other name: a study of brand name transfer from English-language to Russian-language printed advertisements

Keyphrases

• English Language 100%
• Print Advertisements 100%
• Russian Language 100%
• Adverts 100%
• Transfer Process 33%
• Audience Expectations 33%
• Translation Strategies 33%
• Product Characteristics 33%
• Article Analysis 33%
• Linguistic Devices 33%
• Western Firms 33%
• Connotation 33%
• Original Meaning 33%
• Phonology 33%
• Positive Characteristic 33%
• Previous Literature 33%
• Linguistic Units 33%

Arts and Humanities

• Brand Name 100%
• Russian (Language) 100%
• Names 100%
• Linguistics 40%
• Corpus 20%
• Target Audience 20%
• Literature 20%
• Connotation 20%
• Phonology 20%
• Language use 20%
• Translation strategies 20%