Comparing the Adopters and Non-Adopters of Online Social Networks: A UK perspective

Jyoti Choudrie; Amit Vyas; Tibor Voros; N. Tsitsianis

Comparing the Adopters and Non-Adopters of Online Social Networks: A UK perspective

Jyoti Choudrie, Amit Vyas, Tibor Voros, N. Tsitsianis

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

5 Citations (Scopus)

289 Downloads (Pure)

Abstract

This paper aims to identify, explain and understand the adoption, use and diffusion of OSNs within UK’s older population. This was achieved using a quantitative online survey questionnaire. Results from a sample population of 252 participants’ revealed that age, gender, education, Internet usage history and usage frequencies are all associated with adoption rates. However, it was also learnt that Internet speed is not associated with adoption and is a factor that requires further investigations. Contributions for academia include application of an empirically tested Model of OSN Adoption (MOSN) that employed previous IS theories; DIT, MATH & DTPB. For policymakers our research recommends that age should be considered when developing and implementing novel and innovative technologies. For industry our study identifies specific factors of consideration for wider penetration of OSNs in UK’s population.

Original language	English
Title of host publication	Procs 46th Hawaii International Conference of Systems Sciences
Number of pages	10
Publication status	Published - 6 Jan 2013
Event	46th Hawaii International Conference of Systems Sciences (HICSS-46) - Hawaii, United States Duration: 7 Jan 2013 → 10 Jan 2013

Conference

Conference	46th Hawaii International Conference of Systems Sciences (HICSS-46)
Country/Territory	United States
City	Hawaii
Period	7/01/13 → 10/01/13

Keywords

Online Social Networks, Usage, Diffusion, Adoption, Demographics, UK

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HICSS 2013 finalAccepted author manuscript, 671 KB

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title = "Comparing the Adopters and Non-Adopters of Online Social Networks: A UK perspective",

abstract = "This paper aims to identify, explain and understand the adoption, use and diffusion of OSNs within UK{\textquoteright}s older population. This was achieved using a quantitative online survey questionnaire. Results from a sample population of 252 participants{\textquoteright} revealed that age, gender, education, Internet usage history and usage frequencies are all associated with adoption rates. However, it was also learnt that Internet speed is not associated with adoption and is a factor that requires further investigations. Contributions for academia include application of an empirically tested Model of OSN Adoption (MOSN) that employed previous IS theories; DIT, MATH & DTPB. For policymakers our research recommends that age should be considered when developing and implementing novel and innovative technologies. For industry our study identifies specific factors of consideration for wider penetration of OSNs in UK{\textquoteright}s population.",

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T1 - Comparing the Adopters and Non-Adopters of Online Social Networks

T2 - 46th Hawaii International Conference of Systems Sciences (HICSS-46)

AU - Choudrie, Jyoti

AU - Vyas, Amit

AU - Voros, Tibor

AU - Tsitsianis, N.

PY - 2013/1/6

Y1 - 2013/1/6

N2 - This paper aims to identify, explain and understand the adoption, use and diffusion of OSNs within UK’s older population. This was achieved using a quantitative online survey questionnaire. Results from a sample population of 252 participants’ revealed that age, gender, education, Internet usage history and usage frequencies are all associated with adoption rates. However, it was also learnt that Internet speed is not associated with adoption and is a factor that requires further investigations. Contributions for academia include application of an empirically tested Model of OSN Adoption (MOSN) that employed previous IS theories; DIT, MATH & DTPB. For policymakers our research recommends that age should be considered when developing and implementing novel and innovative technologies. For industry our study identifies specific factors of consideration for wider penetration of OSNs in UK’s population.

AB - This paper aims to identify, explain and understand the adoption, use and diffusion of OSNs within UK’s older population. This was achieved using a quantitative online survey questionnaire. Results from a sample population of 252 participants’ revealed that age, gender, education, Internet usage history and usage frequencies are all associated with adoption rates. However, it was also learnt that Internet speed is not associated with adoption and is a factor that requires further investigations. Contributions for academia include application of an empirically tested Model of OSN Adoption (MOSN) that employed previous IS theories; DIT, MATH & DTPB. For policymakers our research recommends that age should be considered when developing and implementing novel and innovative technologies. For industry our study identifies specific factors of consideration for wider penetration of OSNs in UK’s population.

KW - Online Social Networks, Usage, Diffusion, Adoption, Demographics, UK

M3 - Conference contribution

BT - Procs 46th Hawaii International Conference of Systems Sciences

Y2 - 7 January 2013 through 10 January 2013

ER -

Comparing the Adopters and Non-Adopters of Online Social Networks: A UK perspective

Abstract

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Keywords

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