Conceptualising and assessing young children's knowledge of television advertising within a framework of implicit and explicit knowledge

K. Pine, T. Veasey

    Research output: Contribution to journalArticlepeer-review

    54 Downloads (Pure)
    Original languageEnglish
    Pages (from-to)459-473
    JournalJournal of Marketing Management
    Volume19
    Issue number3-4
    Publication statusPublished - 2003

    Keywords

    • Psychology

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