Conceptualising and assessing young children's knowledge of television advertising within a framework of implicit and explicit knowledge

K. Pine, T. Veasey

Research output: Contribution to journal › Article › peer-review

60 Downloads (Pure)

Original language	English
Pages (from-to)	459-473
Journal	Journal of Marketing Management
Volume	19
Issue number	3-4
Publication status	Published - 2003

Keywords

@article{85ee8c45d9a34557b8c1c5a31f09a7dc,

title = "Conceptualising and assessing young children's knowledge of television advertising within a framework of implicit and explicit knowledge",

keywords = "Psychology",

author = "K. Pine and T. Veasey",

year = "2003",

language = "English",

volume = "19",

pages = "459--473",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor \& Francis Group",

number = "3-4",

}