Constructive Integration of GenAI in Marketing Education: Rethinking Authentic Assessment for Creative Learning

Miranda L.Y. Ma

Constructive Integration of GenAI in Marketing Education: Rethinking Authentic Assessment for Creative Learning

Miranda L.Y. Ma

Hertfordshire Business School

Research output: Contribution to conference › Presentation › peer-review

Original language	English
Publication status	Published - May 2026
Event	Chartered Association of Business Schools: Learning, Teaching & Student Experience (LTSE) 2026 - Manchester, United Kingdom Duration: 18 May 2026 → 19 May 2026 https://charteredabs.org/events/ltse2026

Conference

Conference	Chartered Association of Business Schools: Learning, Teaching & Student Experience (LTSE) 2026
Abbreviated title	CABS - LTSE 2026
Country/Territory	United Kingdom
City	Manchester
Period	18/05/26 → 19/05/26
Internet address	https://charteredabs.org/events/ltse2026

Cite this

@conference{059e71873bb6480e94efd22937528381,

title = "Constructive Integration of GenAI in Marketing Education: Rethinking Authentic Assessment for Creative Learning",

author = "Ma, \{Miranda L.Y.\}",

year = "2026",

month = may,

language = "English",

note = "<br/>Chartered Association of Business Schools: Learning, Teaching \& Student Experience (LTSE) 2026, CABS - LTSE 2026 ; Conference date: 18-05-2026 Through 19-05-2026",

url = "https://charteredabs.org/events/ltse2026",

}