Consumer Decision Making Style Towards Online Purchase Intention and the Mediating Effects of Purchase Behaviour and Security

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the Oxford University 4th Annual Southeast Asian Studies Symposium, 20th – 24th March 2015, Sunway University, Malaysia
Publication statusPublished - Mar 2015

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