Contradictions in “reputation management”

F.E. Campbell, R. Herman, D. Noble

    Research output: Contribution to journalArticlepeer-review

    6 Citations (Scopus)


    “Reputation management” is widely used as a rationale for public relations, although the public relations practice has problems with its own reputation. Public relations is presented in textbooks as a mature management discipline, yet the term “public relations” is rejected by many practitioners and academics. “Reputation management” may have been introduced to counter negative associations and to gain status for the practice. The purpose of this paper is to use critical theory to question the ideas and assumptions underlying “reputation management” and to examine contradictions within the term.
    Original languageEnglish
    Pages (from-to)191-196
    JournalJournal of Communication Management
    Issue number2
    Publication statusPublished - 2006


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