Convert, Defend and Acquire: Evaluating consumer preference through brand mindspace.

Muditha Cooray, Rikke Duus

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2010
EventFuture Trends - USA, Miami, United Kingdom
Duration: 18 Oct 2010 → 20 Oct 2010

Conference

ConferenceFuture Trends
Country/TerritoryUnited Kingdom
CityMiami
Period18/10/10 → 20/10/10

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