Creating the Opera Habit: Marketing and the Experience of Opera

Peter Fraser; Iain Fraser

Creating the Opera Habit: Marketing and the Experience of Opera

Peter Fraser
, Iain Fraser

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

5 Citations (Scopus)

Original language	English
Title of host publication	The Routledge Companion to Arts Marketing
Editors	Daragh O’Reilly, Ruth Rentschler, Theresa Kirchner
Place of Publication	London
Publisher	Routledge
Pages	393-403
Edition	1
ISBN (Electronic)	978-0-20-374881-7
ISBN (Print)	978-0-415-78350-7
Publication status	Published - 28 Nov 2013

Cite this

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title = "Creating the Opera Habit: Marketing and the Experience of Opera",

author = "Peter Fraser and Iain Fraser",

note = "Peter Frazer and Iain Frazer, {\textquoteleft}Creating the Opera Habit: Marketing and the Experience of Opera{\textquoteright} in Daragh O{\textquoteright}Reilly, Ruth Rentschler, Theresa Kirchner, eds., The Routledge Companion to Arts Marketing (London: Routledge, 2013) ISBN 978-0-415-78350-7, eISBN 978-0-20-374881-7.",

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TY - CHAP

T1 - Creating the Opera Habit: Marketing and the Experience of Opera

AU - Fraser, Peter

AU - Fraser, Iain

N1 - Peter Frazer and Iain Frazer, ‘Creating the Opera Habit: Marketing and the Experience of Opera’ in Daragh O’Reilly, Ruth Rentschler, Theresa Kirchner, eds., The Routledge Companion to Arts Marketing (London: Routledge, 2013) ISBN 978-0-415-78350-7, eISBN 978-0-20-374881-7.

PY - 2013/11/28

Y1 - 2013/11/28

M3 - Chapter (peer-reviewed)

SN - 978-0-415-78350-7

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BT - The Routledge Companion to Arts Marketing

A2 - O’Reilly, Daragh

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A2 - Kirchner, Theresa

PB - Routledge

CY - London

ER -