@inbook{9e90ef128fe14b4eb5006151ab3e59cc,
title = "Creating the Opera Habit: Marketing and the Experience of Opera",
author = "Peter Fraser and Iain Fraser",
note = "Peter Frazer and Iain Frazer, {\textquoteleft}Creating the Opera Habit: Marketing and the Experience of Opera{\textquoteright} in Daragh O{\textquoteright}Reilly, Ruth Rentschler, Theresa Kirchner, eds., The Routledge Companion to Arts Marketing (London: Routledge, 2013) ISBN 978-0-415-78350-7, eISBN 978-0-20-374881-7.",
year = "2013",
month = nov,
day = "28",
language = "English",
isbn = "978-0-415-78350-7",
pages = "393--403",
editor = "Daragh O{\textquoteright}Reilly and Ruth Rentschler and Theresa Kirchner",
booktitle = "The Routledge Companion to Arts Marketing",
publisher = "Routledge",
address = "United Kingdom",
edition = "1",
}