Creativity and ease of ambiguous figural reversal

Richard Wiseman, Caroline Watt, Kenneth Gilhooly, George Georgiou

Research output: Contribution to journalArticlepeer-review

26 Citations (Scopus)


Two studies examined the relationships between self-rated and objectively measured creative ability and ease of perceiving alternative interpretations of the ambiguous Duck Rabbit figure. The studies found empirical support for what has previously been a largely analogical connection between figural reversal and creativity, using both self-rated trait creativity and objectively scored creative productivity. We discuss the hypothesis that executive functioning is the likely common cognitive factor linking perception of ambiguous figures and creative ability.

Original languageEnglish
Article number10.1111/j.2044-8295.2011.02031.x
Pages (from-to)615-622
Number of pages8
JournalBritish Journal of Psychology
Issue number3
Publication statusPublished - Aug 2011


  • insight
  • experience
  • direction
  • imagery


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