DEĞİŞEN PAZARLAMA ANLAYIŞI Yeni Pazarlama Yaklaşımları: CHANGING MARKETING APPROACH NEW MARKETING ENTERPRISES

Translated title of the contribution: Experiential Marketing

Gulsum Vezir Oguz , Yavuz Akci, Kazim Kilinc, Pinar Bacaksiz, Serife Karagoz , Ramazan Aslan , Meltem Ozturk , Ahmet Saritas, Arif Yildiz , Vahap Onen

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

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Translated title of the contributionExperiential Marketing
Original languageOther
Title of host publicationGazi Kitabevi Tic. Ltd. Şti
Place of PublicationGazi Bookstore Trade. Ltd. Sti
Chapter6
Pages139
Number of pages158
Publication statusPublished - 2018

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