DEĞİŞEN PAZARLAMA ANLAYIŞI Yeni Pazarlama Yaklaşımları: CHANGING MARKETING APPROACH NEW MARKETING ENTERPRISES

Gulsum  Vezir Oguz; Yavuz  Akci; Kazim Kilinc; Pinar  Bacaksiz; Serife  Karagoz; Ramazan  Aslan; Meltem  Ozturk; Ahmet  Saritas; Arif Yildiz; Vahap  Onen

DEĞİŞEN PAZARLAMA ANLAYIŞI Yeni Pazarlama Yaklaşımları: CHANGING MARKETING APPROACH NEW MARKETING ENTERPRISES

Translated title of the contribution: Experiential Marketing

Gulsum Vezir Oguz , Yavuz Akci, Kazim Kilinc, Pinar Bacaksiz, Serife Karagoz , Ramazan Aslan , Meltem Ozturk , Ahmet Saritas, Arif Yildiz , Vahap Onen

Hertfordshire Business School

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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Translated title of the contribution	Experiential Marketing
Original language	Other
Title of host publication	Gazi Kitabevi Tic. Ltd. Şti
Place of Publication	Gazi Bookstore Trade. Ltd. Sti
Chapter	6
Pages	139
Number of pages	158
Publication status	Published - 2018

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DEĞİŞEN PAZARLAMA ANLAYIŞI YENİ PAZARLAMA YAKLAŞIMI tek parçaFinal published version, 4.48 MB

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@inbook{16d6f16f5c83468093d44dba52125ccf,

title = "DEĞİ{\c S}EN PAZARLAMA ANLAYI{\c S}I Yeni Pazarlama Yakla{\c s}ımları: CHANGING MARKETING APPROACH NEW MARKETING ENTERPRISES",

author = "{Vezir Oguz}, Gulsum and Yavuz Akci and Kazim Kilinc and Pinar Bacaksiz and Serife Karagoz and Ramazan Aslan and Meltem Ozturk and Ahmet Saritas and Arif Yildiz and Vahap Onen",

year = "2018",

language = "Other",

isbn = "978-605-344-798-6 ",

pages = "139",

booktitle = "Gazi Kitabevi Tic. Ltd. {\c S}ti",

}

TY - CHAP

T1 - DEĞİŞEN PAZARLAMA ANLAYIŞI Yeni Pazarlama Yaklaşımları

T2 - CHANGING MARKETING APPROACH NEW MARKETING ENTERPRISES

AU - Vezir Oguz , Gulsum

AU - Akci, Yavuz

AU - Kilinc, Kazim

AU - Bacaksiz, Pinar

AU - Karagoz , Serife

AU - Aslan , Ramazan

AU - Ozturk , Meltem

AU - Saritas, Ahmet

AU - Yildiz , Arif

AU - Onen, Vahap

PY - 2018

Y1 - 2018

UR - http://www.gazikitabevi.com.tr

M3 - Chapter (peer-reviewed)

SN - 978-605-344-798-6

SP - 139

BT - Gazi Kitabevi Tic. Ltd. Şti

CY - Gazi Bookstore Trade. Ltd. Sti

ER -

DEĞİŞEN PAZARLAMA ANLAYIŞI Yeni Pazarlama Yaklaşımları: CHANGING MARKETING APPROACH NEW MARKETING ENTERPRISES

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