Translated title of the contribution | CHANGING MARKETING APPROACH NEW MARKETING ENTERPRISES: Value Based Marketing) |
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Original language | Other |
Title of host publication | Gazi Kitabevi Tic. Ltd. Şti. |
Place of Publication | Gazi Kitabevi Tic. Ltd. Şti. |
Chapter | 13 |
Pages | 319 |
Number of pages | 339 |
Publication status | Published - 2018 |
DEĞİŞEN PAZARLAMA ANLAYIŞI YENİ PAZARLAMA YAKLAŞIMLARI: DEĞER TEMELLİ PAZARLAMA
Gulsum Vezir Oguz , Arif Yildiz , Kazim Kilinc, Pinar Bacaksiz, Vahap Onen, Ramazan Aslan , Meltem Ozturk , Ahmet Saritas, Serife Karagoz , Yavuz Akci
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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