DEĞİŞEN PAZARLAMA ANLAYIŞI YENİ PAZARLAMA YAKLAŞIMLARI: DEĞER TEMELLİ PAZARLAMA

Translated title of the contribution: CHANGING MARKETING APPROACH NEW MARKETING ENTERPRISES: Value Based Marketing)

Gulsum Vezir Oguz , Arif Yildiz , Kazim Kilinc, Pinar Bacaksiz, Vahap Onen, Ramazan Aslan , Meltem Ozturk , Ahmet Saritas, Serife Karagoz , Yavuz Akci

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

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Translated title of the contributionCHANGING MARKETING APPROACH NEW MARKETING ENTERPRISES: Value Based Marketing)
Original languageOther
Title of host publicationGazi Kitabevi Tic. Ltd. Şti.
Place of PublicationGazi Kitabevi Tic. Ltd. Şti.
Chapter13
Pages319
Number of pages339
Publication statusPublished - 2018

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