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DEĞİŞEN PAZARLAMA ANLAYIŞI YENİ PAZARLAMA YAKLAŞIMLARI: DEĞER TEMELLİ PAZARLAMA

Translated title of the contribution: CHANGING MARKETING APPROACH NEW MARKETING ENTERPRISES: Value Based Marketing)
  • Gulsum Vezir Oguz
  • , Arif Yildiz
  • , Kazim Kilinc
  • , Pinar Bacaksiz
  • , Vahap Onen
  • , Ramazan Aslan
  • , Meltem Ozturk
  • , Ahmet Saritas
  • , Serife Karagoz
  • , Yavuz Akci

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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Translated title of the contributionCHANGING MARKETING APPROACH NEW MARKETING ENTERPRISES: Value Based Marketing)
Original languageOther
Title of host publicationGazi Kitabevi Tic. Ltd. Şti.
Place of PublicationGazi Kitabevi Tic. Ltd. Şti.
Chapter13
Pages319
Number of pages339
Publication statusPublished - 2018

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