Determinants of customer continuance intention of online shopping: The case of Saudi Arabia

Talal Al-maghrabi, Charles Dennis, Sue Halliday, Abeer BinAli

    Research output: Contribution to journalArticlepeer-review

    32 Citations (Scopus)


    The purpose of this study is to clarify theory and identify factors that could explain the level of continuance intention of e-shopping. A revised technology acceptance model integrates expectation confirmation theory and investigates effects of age differences. An online survey of internet shoppers in Saudi Arabia. Structural equation modelling and invariance analysis confirm model fit. The findings confirm that perceived usefulness, enjoyment and social pressure are determinants of e-shopping continuance. The structural weights are mostly
    equivalent between young and old but the regression path from perceived usefulness to social pressure is stronger for younger respondents. This research moves beyond e-shopping intentions to factors affecting eshopping continuance, explaining 55% of intention to continue shopping online. Online strategies cannot ignore direct and indirect effects on continuance intentions. The findings contribute to literature on internet shopping and continuance intentions in the context of Saudi Arabia.
    Original languageEnglish
    Pages (from-to)42-66
    Number of pages25
    JournalInternational Journal of Business Science and Applied Management
    Issue number1
    Publication statusPublished - 2011


    • Internet shopping
    • e-shopping
    • technology acceptance
    • young and old examination
    • continuance e-shopping
    • Saudi Arabia


    Dive into the research topics of 'Determinants of customer continuance intention of online shopping: The case of Saudi Arabia'. Together they form a unique fingerprint.

    Cite this