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Determinants of Mobile Advertising Adoption: A Cross-Country Comparison of India and Syria
Kamaal Allil
, Mohammed Naved Khan
Hertfordshire Business School
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Keyphrases
Academic Researchers
16%
Across Cultures
16%
Adoption Model
50%
Advertising Media
16%
Business Schools
16%
Capital City
16%
Convenience Sampling
16%
Cronbach's alpha
16%
Cross-national Comparison
100%
Dependence Relationship
16%
India
33%
Intention to Adopt
33%
Item Correlation
16%
Item-total Correlation
16%
Marketing Practitioner
16%
Mobile Advertising
100%
Mobile Phone
33%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
16%
Principal Coordinate Analysis (PCoA)
16%
Sampling Methods
16%
Statistical Techniques
16%
Structured Questionnaire
16%
Syria
100%
Telecommunication Companies
16%
Two-country
16%
Computer Science
Academic Researcher
33%
Adoption Model
100%
Business School
33%
Component Analysis
33%
Convenience Sampling
33%
First Set
33%
Principal Components
33%
Sampling Technique
33%
Statistical Technique
33%
Structural Equation
33%
Economics, Econometrics and Finance
Advertising Media
100%
Principal Components
100%