Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics.

Erica Liu

doi:10.1007/978-3-658-10019-3

Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Touring Consumption
Editors	Stephan Sonnenburg, Desmond Wee
Place of Publication	Germany
Publisher	Springer Nature
Pages	161-183
Number of pages	315
Edition	1
ISBN (Electronic)	978-3-658-10019-3
ISBN (Print)	978-3-658-10018-6
DOIs	https://doi.org/10.1007/978-3-658-10019-3
Publication status	Published - 2015

Access to Document

10.1007/978-3-658-10019-3

Cite this

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title = "Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics.",

author = "Erica Liu",

note = "Erica Liu, {\textquoteleft}Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics{\textquoteright} in Stephan Sonnenburg, Desmond Wee, eds., Touring Consumption (Springer: Germany, 2015), ISBN 978-3-658-10018-6, eISBN 978-3-658-10019-3, DOI 10.1007/978-3-658-10019-3. ",

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N1 - Erica Liu, ‘Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics’ in Stephan Sonnenburg, Desmond Wee, eds., Touring Consumption (Springer: Germany, 2015), ISBN 978-3-658-10018-6, eISBN 978-3-658-10019-3, DOI 10.1007/978-3-658-10019-3.

PY - 2015

Y1 - 2015

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BT - Touring Consumption

A2 - Sonnenburg, Stephan

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PB - Springer Nature

CY - Germany

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