@inbook{e5444247114b45c3ae9115d2cf0c45bf,
title = "Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics.",
author = "Erica Liu",
note = "Erica Liu, {\textquoteleft}Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics{\textquoteright} in Stephan Sonnenburg, Desmond Wee, eds., Touring Consumption (Springer: Germany, 2015), ISBN 978-3-658-10018-6, eISBN 978-3-658-10019-3, DOI 10.1007/978-3-658-10019-3. ",
year = "2015",
doi = "10.1007/978-3-658-10019-3",
language = "English",
isbn = "978-3-658-10018-6",
pages = "161--183",
editor = "Stephan Sonnenburg and Desmond Wee",
booktitle = "Touring Consumption",
publisher = "Springer Nature ",
address = "Netherlands",
edition = "1",
}