DİJİTAL PAZARLAMA STRATEJİLERİNİN MARKA DEĞERİNE ETKİSİ

Translated title of the contribution: THE EFFECT OF DIGITAL MARKETING STRATEGIES ON BRAND VALUE

Gulsum Vezir Oguz

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Keyphrases

Social Sciences

Economics, Econometrics and Finance