Discourse analysis, trust and marketing

Keyphrases

• Discourse Analysis 100%
• Service Encounter 100%
• Relational Marketing 66%
• Discursive Processes 66%
• Trustworthiness 66%
• Personal Knowledge 33%
• Beneficial Aspects 33%
• Discursive Construction 33%
• Ongoing Relationships 33%
• Social Culture 33%
• Narrative Analysis 33%
• Conflict of Interest 33%
• Marketing Tasks 33%
• Trust Process 33%
• Critical Literature Review 33%
• Marketing Planning 33%
• Initial Trust 33%
• Institutional Discourse 33%
• Relationship Building 33%
• Value Creation 33%
• Marketing Effort 33%
• Organizational Reputation 33%
• Entrustment 33%
• Brand Building 33%
• Marketing Environment 33%
• Relationship Marketing 33%
• Risk Reduction 33%
• Social Discourse 33%
• Customer Risk 33%
• Salesperson 33%
• Healthcare Workers 33%
• Marketing Relationship 33%
• Cultural Discourse 33%

Social Sciences

• Discourse Analysis 100%
• Relationship Marketing 100%
• Literature Reviews 50%
• Case Study 50%
• Conflict of Interest 50%