Does political marketing need the concept of customer value?

Keyphrases

• Marketing Need 100%
• Customer Value 100%
• Political Marketing 100%
• Political Marketing Strategies 33%
• Political Context 33%
• Commercial Marketing 33%
• Testable Hypothesis 16%
• Means-end 16%
• Segmentation Tool 16%
• Hierarchy Model 16%
• Political Communication 16%
• Communication Messages 16%
• Value-based Approach 16%
• Design Methodology 16%

Social Sciences

• Marketing Strategy 100%
• Literature Reviews 50%
• Political Communication 50%

Economics, Econometrics and Finance

• Customer Value 100%
• Marketing Management 33%
• Political Communication 16%