Abstract
The International Journal of Music Business Research (IJMBR)
tackles a broad range and variety of music business research topics. Its
main purpose and aim is to address issues impacting the music industry
and the music economy from a number of perspectives and using a
variety of different disciplines. The variety of the contributions within
the IJMBR is readily apparent. In this issue that diversity covers the new
options available to three of the key creative players in the music
industry: the artists/music creators, businesses and their customers.
Each article highlights how the creation of value from each perspective
has been fundamentally altered because of the changing role of
users/consumers
tackles a broad range and variety of music business research topics. Its
main purpose and aim is to address issues impacting the music industry
and the music economy from a number of perspectives and using a
variety of different disciplines. The variety of the contributions within
the IJMBR is readily apparent. In this issue that diversity covers the new
options available to three of the key creative players in the music
industry: the artists/music creators, businesses and their customers.
Each article highlights how the creation of value from each perspective
has been fundamentally altered because of the changing role of
users/consumers
| Original language | English |
|---|---|
| Pages (from-to) | 4-6 |
| Journal | International Journal of Music Business Research |
| Volume | 1 |
| Issue number | 2 |
| Publication status | Published - 31 Oct 2012 |
Keywords
- co‐creation, context, media, means of production, media innovation, music production, music allocation, music perception, music consumption, digital network‐media, prosumer, push & pull culture, strategic foresight, strategy, value creation.,Music education, classical music markets, career, Customer experience management, online communities, social media, music industry