The performance and life cycle of Li-ion batteries are governed by the maximum temperature and uniformity of temperature distribution in the battery pack and an efficient thermal management system is highly desired to keep the operating temperature of battery pack within safe operating limits. Air-cooling has received an extensive attention in the area of battery thermal management however, performance intensification of air-cooling modules is quite essential while keeping the simplicity of design to satisfy the weight and space constraints of the electric vehicle applications. Therefore, in the current work, efforts have been made to design a simple and generalized air-cooling module for the efficient thermal management of the Li-ion batteries. The current work explored the effect of two common air flow configurations: side inlet and side outlet (SS) and side inlet and front outlet (SF), with different number of inlet/ outlet ports (single inlet and single outlet, single inlet and two outlets, two inlets and single outlet, and two inlets and two outlets) on the thermal and hydraulic performance of the Li-ion battery pack. Subsequently, a new design of battery module with an open outlet port is proposed. It is observed that the way fluid leaves the cooling module significantly influences the flow and temperature distribution uniformity of the battery pack. Significant improvement in the fluid flow distribution and lower temperature fluctuation are maintained by the SF designs as compared to the SS designs. Among all SS designs, only SS-Ib at Vin ≥ 5.6 m/s and SS-IV at Vin ≥ 4.8 m/s are found suitable for the thermal management of Li-ion battery pack, whereas all SF designs maintained desired Tmax and ΔTmax conditions at Vin ≥ 4.8 m/s. Furthermore, the new design (SF-V) with an open outlet results in the reduction of Tmax by 7 °C and ΔTmax by 64.5% as compared to base design (SS-Ia) at same pressure drop penalty.