Entrepreneurial tendencies in franchising: evidence from the UK

Olufunmilola (Lola) Dada, Anna Watson, D.A. Kirby

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)
141 Downloads (Pure)

Abstract

In spite of the important contributions of franchising to many economies, it remains unclear whether it truly provides a scope for entrepreneurial tendencies to flourish amongst franchisees. The purpose of this paper is to examine the debate surrounding the franchisee as an entrepreneur from the perspectives of the main contributors within the UK franchising sector, franchisors and franchisees, by analysing their entrepreneurial tendencies and the franchisee selection process
Original languageEnglish
Pages (from-to)82-98
JournalJournal of Small Business and Enterprise Development
Volume22
Issue number1
DOIs
Publication statusPublished - 16 Feb 2015

Keywords

  • Franchising, Standardization, Entrepreneurial personality characteristics

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