Abstract
In spite of the important contributions of franchising to many economies, it remains unclear whether it truly provides a scope for entrepreneurial tendencies to flourish amongst franchisees. The purpose of this paper is to examine the debate surrounding the franchisee as an entrepreneur from the perspectives of the main contributors within the UK franchising sector, franchisors and franchisees, by analysing their entrepreneurial tendencies and the franchisee selection process
Original language | English |
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Pages (from-to) | 82-98 |
Journal | Journal of Small Business and Enterprise Development |
Volume | 22 |
Issue number | 1 |
DOIs | |
Publication status | Published - 16 Feb 2015 |
Keywords
- Franchising, Standardization, Entrepreneurial personality characteristics