Estrategias bancarias aplicables a las bibliotecas: La satisfacción y fidelización de usuarios

J. Atenas

Research output: Contribution to journalArticlepeer-review

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This article intends to analyse the possibilities to apply techniques of customers’ satisfaction and loyalty used in bank web sites and apply this to the libraries ambit.
Original languageSpanish
Issue number23
Publication statusPublished - 2006

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