Estrategias bancarias aplicables a las bibliotecas: La satisfacción y fidelización de usuarios

J. Atenas

Estrategias bancarias aplicables a las bibliotecas: La satisfacción y fidelización de usuarios

J. Atenas

Hertfordshire Business School

Research output: Contribution to journal › Article › peer-review

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Abstract

This article intends to analyse the possibilities to apply techniques of customers’ satisfaction and loyalty used in bank web sites and apply this to the libraries ambit.

Original language	Spanish
Journal	Biblios
Volume	7
Issue number	23
Publication status	Published - 2006

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title = "Estrategias bancarias aplicables a las bibliotecas: La satisfacci{\'o}n y fidelizaci{\'o}n de usuarios",

abstract = "This article intends to analyse the possibilities to apply techniques of customers{\textquoteright} satisfaction and loyalty used in bank web sites and apply this to the libraries ambit.",

author = "J. Atenas",

year = "2006",

language = "Spanish",

volume = "7",

journal = "Biblios",

publisher = "University Library System, University of Pittsburgh",

number = "23",

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