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Event Studies: Theory, Research and Policy for Planned Events
Donald Getz,
Stephen J. Page
Enterprise and Value Research Group
Hertfordshire Business School
Research output
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Book/Report
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Book
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Dive into the research topics of 'Event Studies: Theory, Research and Policy for Planned Events'. Together they form a unique fingerprint.
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Keyphrases
Planned Events
100%
Interdisciplinary Theory
33%
Undergraduate Students
33%
Fourth Edition
33%
Dynamic Process
33%
New Section
33%
Event Management
33%
Management Outcome
33%
Design Management
33%
Professional Field
33%
New Content
33%
Event Planning
33%
International Review
33%
Design Theory
33%
Planning Theory
33%
Sensory Stimulation
33%
International Events
33%
Sustainable Cities
33%
Marketing Theory
33%
Management Plan
33%
Positive Force
33%
Planning Outcomes
33%
Management Theory
33%
Life-cycle Model
33%
Security Issues
33%
Critical Event Studies
33%
Design Marketing
33%
Degree Programs
33%
Psychology
Case Study
100%
Degree Program
100%
Dynamic Process
100%
Social Sciences
Event Study
100%
Life Cycle Model
20%
Marketing Theory
20%
Case Study
20%
Action Plan
20%
Security Issue
20%