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Fairtrade Buying Behaviour: We know what they think, but do we know what they do?
Fred Yamoah, Andrew Fearne, Rachel Duffy, Dan Petrovici
Hertfordshire Business School
Research output
:
Working paper
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Dive into the research topics of 'Fairtrade Buying Behaviour: We know what they think, but do we know what they do?'. Together they form a unique fingerprint.
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Keyphrases
Academic Interest
8%
Buying Behaviour
100%
Consumer Orientation
8%
Demand-driven
8%
Ethical Consumer
8%
Ethical Consumerism
8%
Ethical Issues
8%
Fair Trade
100%
Loyalty
8%
Loyalty Card
8%
Marketing Drivers
8%
Marketing Factors
16%
Marketing Research
8%
Price Distribution
8%
Price Increase
8%
Price Premium
8%
Price Promotion
8%
Purchase Behavior
8%
Retail Sales
33%
Sales Growth
16%
Sales Marketing
8%
Sales Volume
8%
Shoppers
8%
Strategic Direction
8%
Supermarkets
16%
View-specific
8%
Volume Factor
8%
Social Sciences
Buying Behavior
100%
Consumerism
20%
Inclusive Education
20%
Marketing Research
20%
Sales
100%