Female representation and dominant ideologies in Polish advertising

M. Rabikowska

doi:10.1163/187633003X00135

Female representation and dominant ideologies in Polish advertising

M. Rabikowska

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

Looks at the representation of women in Polish advertising in relation to the prevailing trends of ideological and political power in Poland. Explores how advertising operates with stereotypes about women; how it applies women's images; and how those images refer to Polish reality.

Original language	English
Pages (from-to)	39-61
Number of pages	23
Journal	East Central Europe
Volume	30
Issue number	2
DOIs	https://doi.org/10.1163/187633003X00135
Publication status	Published - 2003

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title = "Female representation and dominant ideologies in Polish advertising",

abstract = "Looks at the representation of women in Polish advertising in relation to the prevailing trends of ideological and political power in Poland. Explores how advertising operates with stereotypes about women; how it applies women's images; and how those images refer to Polish reality.",

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Female representation and dominant ideologies in Polish advertising

Abstract

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