Female representation and dominant ideologies in Polish advertising

M. Rabikowska

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


Looks at the representation of women in Polish advertising in relation to the prevailing trends of ideological and political power in Poland. Explores how advertising operates with stereotypes about women; how it applies women's images; and how those images refer to Polish reality.
Original languageEnglish
Pages (from-to)39-61
Number of pages23
JournalEast Central Europe
Issue number2
Publication statusPublished - 2003


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