Abstract
Looks at the representation of women in Polish advertising in relation to the prevailing trends of ideological and political power in Poland. Explores how advertising operates with stereotypes about women; how it applies women's images; and how those images refer to Polish reality.
| Original language | English |
|---|---|
| Pages (from-to) | 39-61 |
| Number of pages | 23 |
| Journal | East Central Europe |
| Volume | 30 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2003 |
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