Original language | English |
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Title of host publication | Proceedings of the 2018 Australian and New Zealand Marketing Conference (ANZMAC), 3-5th December 2018, National Wine Center, University of Adelaide, SA |
Pages | 842-846 |
Publication status | Published - Dec 2018 |
Fitness Instructors: A Competitive Branding Element
See W.C., Ong DLT
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution