Fitness Instructors: A Competitive Branding Element

See W.C., Ong DLT

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 2018 Australian and New Zealand Marketing Conference (ANZMAC), 3-5th December 2018, National Wine Center, University of Adelaide, SA
Pages842-846
Publication statusPublished - Dec 2018

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