TY - JOUR
T1 - Franchising and intellectual capital
T2 - A franchisee's perspective
AU - Watson, Anna
AU - Stanworth, J.
PY - 2006/9/1
Y1 - 2006/9/1
N2 - Various studies have focused on the reasons for franchising. Most studies have concentrated principally on the franchisors' motivations for franchising, with only a few exploring franchising as a route to self-employment. This paper seeks to provide a conceptual framework which examines the value of franchising to franchisees, employing an intellectual capital perspective. It is suggested that the (perceived) value of the franchise system is unlikely to remain static over time, and that the perceived benefits of franchise systems will vary according to both system and franchisee attributes.
AB - Various studies have focused on the reasons for franchising. Most studies have concentrated principally on the franchisors' motivations for franchising, with only a few exploring franchising as a route to self-employment. This paper seeks to provide a conceptual framework which examines the value of franchising to franchisees, employing an intellectual capital perspective. It is suggested that the (perceived) value of the franchise system is unlikely to remain static over time, and that the perceived benefits of franchise systems will vary according to both system and franchisee attributes.
UR - http://www.scopus.com/inward/record.url?scp=31344467029&partnerID=8YFLogxK
U2 - 10.1007/s11365-006-0005-0
DO - 10.1007/s11365-006-0005-0
M3 - Article
AN - SCOPUS:31344467029
SN - 1554-7191
VL - 2
SP - 337
EP - 349
JO - International Entrepreneurship and Management Journal
JF - International Entrepreneurship and Management Journal
IS - 3
ER -