Green Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationPalgrave Studies of Marketing in Emerging Economies
EditorsEmmanuel Mogaji, Ogechi Adeola , Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayca Can
PublisherPalgrave Macmillan
Publication statusAccepted/In press - 25 Sept 2020

Cite this