Green Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Palgrave Studies of Marketing in Emerging Economies
Editors	Emmanuel Mogaji, Ogechi Adeola , Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayca Can
Publisher	Palgrave Macmillan
Publication status	Accepted/In press - 25 Sept 2020

Cite this

@inbook{90ce18e9d9324b7793f487684a0b6f07,

title = "Green Integrated Marketing Communications",

author = "Genevieve Bosah",

year = "2020",

month = sep,

day = "25",

language = "English",

editor = "Mogaji, \{Emmanuel \} and \{Adeola \}, \{Ogechi \} and Isaiah Adisa and Hinson, \{Robert E.\} and Chipo Mukonza and Ayca Can",

booktitle = "Palgrave Studies of Marketing in Emerging Economies",

publisher = "Palgrave Macmillan",

}