TY - JOUR
T1 - Hey Siri, Google! Can you help me? A qualitative case study of smartphones AI functions in SMEs
T2 - Siri, Google, A qualitative Study
AU - Choudrie, Jyoti
AU - Manandhar, Nuga
AU - castro, carolina
AU - Chike-Obuekwe, Chikelue
N1 - © 2023 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
PY - 2023/4/30
Y1 - 2023/4/30
N2 - Small to Medium Sized Enterprises are vital contributors to the economy of a country. These smaller organizations lag behind large organizations when implementing novel technologies. Smartphones offer Artificial Intelligence functions that are still being understood in the context of society and organizations alike. Recognising a research gap in Artificial Intelligence applications in the context of Small to Medium Sized Enterprises, the aim of this research study is: To explore, understand and explain smartphones AI enabled functions in the context of a case study. To achieve this aim, a qualitative study of a case study in Camden Market, London, United Kingdom was used. A sampling approach that used a non-random, snowball and purposive sampling led to 21 participants who were interviewed with open ended questions. This study found that some factors pertinent to mental, skills and usage access create a digital divide that leads to both positive and negative outcomes when using the AI Virtual Personal Assistants (VPAs) function of smartphones. In the positive outcomes, technoeustress emerged due to functions like, currency converters, language translation and weather forecasts. Negative outcomes included technostress where individuals did not understand the capabilities of VPAs. Also included in this paper are contributions and implications.
AB - Small to Medium Sized Enterprises are vital contributors to the economy of a country. These smaller organizations lag behind large organizations when implementing novel technologies. Smartphones offer Artificial Intelligence functions that are still being understood in the context of society and organizations alike. Recognising a research gap in Artificial Intelligence applications in the context of Small to Medium Sized Enterprises, the aim of this research study is: To explore, understand and explain smartphones AI enabled functions in the context of a case study. To achieve this aim, a qualitative study of a case study in Camden Market, London, United Kingdom was used. A sampling approach that used a non-random, snowball and purposive sampling led to 21 participants who were interviewed with open ended questions. This study found that some factors pertinent to mental, skills and usage access create a digital divide that leads to both positive and negative outcomes when using the AI Virtual Personal Assistants (VPAs) function of smartphones. In the positive outcomes, technoeustress emerged due to functions like, currency converters, language translation and weather forecasts. Negative outcomes included technostress where individuals did not understand the capabilities of VPAs. Also included in this paper are contributions and implications.
KW - martphonesArtificial intelligenceVPAsJob craftingQualitative researchDigital divideSMEsTechnostressTechno Eustress
KW - Qualitative research
KW - Smartphones
KW - VPAs
KW - Job crafting
KW - Technostress
KW - Digital divide
KW - Artificial intelligence
KW - Techno Eustress
KW - SMEs
UR - http://www.scopus.com/inward/record.url?scp=85147430486&partnerID=8YFLogxK
U2 - 10.1016/j.techfore.2023.122375
DO - 10.1016/j.techfore.2023.122375
M3 - Article
SN - 0040-1625
VL - 189
JO - Technological Forecasting and Social Change
JF - Technological Forecasting and Social Change
ER -