Human factors in business-to-business research over the internet

J. Brown, N. Culkin, J. Fletcher

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)


This paper explores the problems and challenges surrounding the conduct of research via the internet among business audiences and highlights the great potential that exists for business-to-business research over the net. It also identifies some of the main obstacles to researching in this way, and examines the factors which cause them.
Original languageEnglish
Pages (from-to)425-440
JournalInternational Journal of Market Research
Issue number4
Publication statusPublished - 2001


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