Human factors in business-to-business research over the internet

J. Brown; N. Culkin; J. Fletcher

Human factors in business-to-business research over the internet

J. Brown, N. Culkin, J. Fletcher

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

Abstract

This paper explores the problems and challenges surrounding the conduct of research via the internet among business audiences and highlights the great potential that exists for business-to-business research over the net. It also identifies some of the main obstacles to researching in this way, and examines the factors which cause them.

Original language	English
Pages (from-to)	425-440
Journal	International Journal of Market Research
Volume	43
Issue number	4
Publication status	Published - 2001

Cite this

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title = "Human factors in business-to-business research over the internet",

abstract = "This paper explores the problems and challenges surrounding the conduct of research via the internet among business audiences and highlights the great potential that exists for business-to-business research over the net. It also identifies some of the main obstacles to researching in this way, and examines the factors which cause them.",

author = "J. Brown and N. Culkin and J. Fletcher",

note = "Original article can be found at: http://www.ijmr.com/ Copyright World Advertising Research Center Ltd. [Full text of this article is not available in the UHRA]",

year = "2001",

language = "English",

volume = "43",

pages = "425--440",

journal = "International Journal of Market Research",

issn = "1470-7853",

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T1 - Human factors in business-to-business research over the internet

AU - Brown, J.

AU - Culkin, N.

AU - Fletcher, J.

N1 - Original article can be found at: http://www.ijmr.com/ Copyright World Advertising Research Center Ltd. [Full text of this article is not available in the UHRA]

PY - 2001

Y1 - 2001

N2 - This paper explores the problems and challenges surrounding the conduct of research via the internet among business audiences and highlights the great potential that exists for business-to-business research over the net. It also identifies some of the main obstacles to researching in this way, and examines the factors which cause them.

AB - This paper explores the problems and challenges surrounding the conduct of research via the internet among business audiences and highlights the great potential that exists for business-to-business research over the net. It also identifies some of the main obstacles to researching in this way, and examines the factors which cause them.

M3 - Article

SN - 1470-7853

VL - 43

SP - 425

EP - 440

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 4

ER -

Human factors in business-to-business research over the internet

Abstract

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