Identifying the adopters and non-adopters of broadband amongst silver surfers: using the BHPS

N. Tsitsianis, Jyoti Choudrie, S. Grey, C. Haslam

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)
137 Downloads (Pure)

Abstract

The aim of this paper is to identify the adopters and non-adopters of Broadband within the silver surfer group. This was achieved using the British Household Panel Survey, a large scale survey used to collect data from UK households. The data was analysed using statistical tools, such as, SPSS v. 15. The conclusions drawn are that Broadband will be adopted in nuclear households (no presence of elderly) with silver surfers who have children aged between 12 and 18 without ignoring the role played by a relatively level of education. This research offers contributions for academics by providing an objective viewpoint of the factors leading to Broadband adoption within silver surfers, a group of immense, current interest. For industry, this research offers an intensive identification of socio-economic factors that are considered important when marketing a product or service within the market.
Original languageEnglish
Pages (from-to)40-58
JournalElectronic Government
Volume8
Issue number1
DOIs
Publication statusPublished - 2011

Keywords

  • digital divide
  • e-government
  • silver surfers
  • broadband adoption
  • socio-economic factors
  • electronic govenment
  • UK households
  • United Kingdom
  • elderly
  • education levels
  • midlife adults
  • senior citizens

Fingerprint

Dive into the research topics of 'Identifying the adopters and non-adopters of broadband amongst silver surfers: using the BHPS'. Together they form a unique fingerprint.

Cite this