Impact of Materialism on Consumers’ Ethical Evaluation and Acceptance of Product Placement in Movies

Simon Manyiwa, David Brennan

Research output: Contribution to journalArticlepeer-review

171 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Impact of Materialism on Consumers’ Ethical Evaluation and Acceptance of Product Placement in Movies'. Together they form a unique fingerprint.

Business & Economics