Improving international marketing programmes to reflect global complexity and risk: Curriculum drivers and constraints

Lynn Vos

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Teaching in International Business
Volume	24
Issue number	2
Publication status	Published - 2013

Cite this

@article{4528943d1ec9477c9af510da53f8fdf7,

title = "Improving international marketing programmes to reflect global complexity and risk: Curriculum drivers and constraints",

author = "Lynn Vos",

year = "2013",

language = "English",

volume = "24",

journal = "Journal of Teaching in International Business",

issn = "0897-5930",

publisher = "Routledge",

number = "2",

}