Innovation for a circular economy: exploring the adoption of PSS by UK companies in the baby products sector

Maurizio Catulli, Ross Brennan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

9 Citations (Scopus)
174 Downloads (Pure)


Several authors have commented on the relatively slow rate at which Product Service Systems
(PSS) have been adopted in B2B networks. Despite some prominent examples, such as the
provision of integrated lighting systems to Sainsbury’s (supermarket chain) by Parkersell in the
UK, and the ‘pay per copy’ (lease and take back) systems provided by copier companies such as
Xerox and Canon, PSS has not been widely adopted even though the business case seems sound.
Consequently, the question of identifying and overcoming barriers to PSS adoption has become
an important research topic. In this study we explore barriers to the adoption of PSS in the UK
baby products industry using a qualitative research design employing in-depth interviews with
baby products suppliers (manufacturers) and buyers (retailers). The novelty of the approach
adopted in this study is that key concepts from the Industrial Networks Approach are used to
frame the analysis. Buyers and suppliers of baby products acknowledge the value of the PSS
approach, but PSS adoption is found to require considerable adaptation to conventional patterns
of inter-organizational interaction.
Original languageEnglish
Title of host publicationIMP Conference
Place of PublicationKolding, Denmark
PublisherUniversity of Southern Denmark
Publication statusPublished - 29 Aug 2015
Event31st Annual IMP Conference - Kolding, Denmark
Duration: 25 Aug 201529 Aug 2015


Conference31st Annual IMP Conference


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