International Marketing Segmentation Modeling of Malaysian Online Customers’ Profile: Preference of E-Product Bundles and E-Service Quality

Ong DLT; Jessica  Ho

International Marketing Segmentation Modeling of Malaysian Online Customers’ Profile: Preference of E-Product Bundles and E-Service Quality

Ong DLT, Jessica Ho

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1-13
Journal	Journal of International Marketing and Exporting (JIME)
Publication status	Published - 1 Jan 2012

Cite this

@article{5d268598d3e449a0b994575af61f9110,

title = "International Marketing Segmentation Modeling of Malaysian Online Customers{\textquoteright} Profile: Preference of E-Product Bundles and E-Service Quality",

author = "Ong DLT and Jessica Ho",

year = "2012",

month = jan,

day = "1",

language = "English",

pages = "1--13",

journal = "Journal of International Marketing and Exporting (JIME)",

issn = "1832-2174",

publisher = "Academy of World Business, Marketing and Management Development (AWBMAMD)",

}

TY - JOUR

T1 - International Marketing Segmentation Modeling of Malaysian Online Customers’ Profile: Preference of E-Product Bundles and E-Service Quality

AU - DLT, Ong

AU - Ho, Jessica

PY - 2012/1/1

Y1 - 2012/1/1

M3 - Article

SN - 1832-2174

SP - 1

EP - 13

JO - Journal of International Marketing and Exporting (JIME)

JF - Journal of International Marketing and Exporting (JIME)

ER -