International Marketing Segmentation Modeling of Malaysian Online Customers’ Profile: Preference of E-Product Bundles and E-Service Quality

Ong DLT; Jessica  Ho

International Marketing Segmentation Modeling of Malaysian Online Customers’ Profile: Preference of E-Product Bundles and E-Service Quality

Ong DLT
, Jessica Ho

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1-13
Journal	Journal of International Marketing and Exporting (JIME)
Publication status	Published - 1 Jan 2012

Cite this

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title = "International Marketing Segmentation Modeling of Malaysian Online Customers{\textquoteright} Profile: Preference of E-Product Bundles and E-Service Quality",

author = "Ong DLT and Jessica Ho",

year = "2012",

month = jan,

day = "1",

language = "English",

pages = "1--13",

journal = "Journal of International Marketing and Exporting (JIME)",

issn = "1832-2174",

publisher = "Academy of World Business, Marketing and Management Development (AWBMAMD)",

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T1 - International Marketing Segmentation Modeling of Malaysian Online Customers’ Profile: Preference of E-Product Bundles and E-Service Quality

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AU - Ho, Jessica

PY - 2012/1/1

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SN - 1832-2174

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JO - Journal of International Marketing and Exporting (JIME)

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