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Investigating antecedents and consequences of brand identification
S.K. Kuenzel, Sue Halliday
Hertfordshire Business School
Research output
:
Contribution to journal
›
Article
›
peer-review
160
Citations (Scopus)
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Social Sciences
UK
100%
Cultural Context
100%
Structural Equation Modeling
100%
Communication Impact
100%
Keyphrases
Brand Identification
100%
Prestige
37%
Brand Repurchase
37%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
12%
Brand Owner
12%
Consumer Development
12%
Customer Brand Identification
12%
Communication Effects
12%
Car Brand
12%
Intention to Repurchase
12%
Cultural Contexts
12%
LISREL
12%
Car Owner
12%
One Country
12%
Maximum Likelihood Method
12%
Social Identity
12%
Design Methodology
12%
Psychology
Cultural Contexts
100%
Economics, Econometrics and Finance
Industry
100%