Investigation of Intrinsic and Extrinsic Marketing Communication Motivation in Meeting the Needs Attainment of Malaysian Commercial Fitness Centres For Member Retention among Millenials

Nazierah Mat Amin, Ong DLT

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAmerican Marketing Association Summer Academic conference, Chicago, IL, U.S.A on August 9-11, 2019
Publication statusPublished - Aug 2019

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