Investigation of Intrinsic and Extrinsic Marketing Communication Motivation in Meeting the Needs Attainment of Malaysian Commercial Fitness Centres For Member Retention among Millenials

Nazierah  Mat Amin; Ong DLT

Investigation of Intrinsic and Extrinsic Marketing Communication Motivation in Meeting the Needs Attainment of Malaysian Commercial Fitness Centres For Member Retention among Millenials

Nazierah Mat Amin, Ong DLT

Hertfordshire Business School

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	American Marketing Association Summer Academic conference, Chicago, IL, U.S.A on August 9-11, 2019
Pages	81-82
Publication status	Published - Aug 2019

Cite this

@inproceedings{07c0135a11f547ee8f428930b0b2a0a7,

title = "Investigation of Intrinsic and Extrinsic Marketing Communication Motivation in Meeting the Needs Attainment of Malaysian Commercial Fitness Centres For Member Retention among Millenials",

author = "{Mat Amin}, Nazierah and Ong DLT",

year = "2019",

month = aug,

language = "English",

pages = "81--82",

booktitle = "American Marketing Association Summer Academic conference, Chicago, IL, U.S.A on August 9-11, 2019",

}

Investigation of Intrinsic and Extrinsic Marketing Communication Motivation in Meeting the Needs Attainment of Malaysian Commercial Fitness Centres For Member Retention among Millenials. / Mat Amin, Nazierah ; DLT, Ong.
American Marketing Association Summer Academic conference, Chicago, IL, U.S.A on August 9-11, 2019. 2019. p. 81-82.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Investigation of Intrinsic and Extrinsic Marketing Communication Motivation in Meeting the Needs Attainment of Malaysian Commercial Fitness Centres For Member Retention among Millenials

AU - Mat Amin, Nazierah

AU - DLT, Ong

PY - 2019/8

Y1 - 2019/8

M3 - Conference contribution

SP - 81

EP - 82

BT - American Marketing Association Summer Academic conference, Chicago, IL, U.S.A on August 9-11, 2019

ER -