Investigation of Intrinsic and Extrinsic Marketing Communication Motivation in Meeting the Needs Attainment of Malaysian Commercial Fitness Centres For Member Retention among Millenials

Nazierah  Mat Amin; Ong DLT

Investigation of Intrinsic and Extrinsic Marketing Communication Motivation in Meeting the Needs Attainment of Malaysian Commercial Fitness Centres For Member Retention among Millenials

Nazierah Mat Amin
, Ong DLT

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	American Marketing Association Summer Academic conference, Chicago, IL, U.S.A on August 9-11, 2019
Pages	81-82
Publication status	Published - Aug 2019

Cite this

@inproceedings{07c0135a11f547ee8f428930b0b2a0a7,

title = "Investigation of Intrinsic and Extrinsic Marketing Communication Motivation in Meeting the Needs Attainment of Malaysian Commercial Fitness Centres For Member Retention among Millenials",

author = "\{Mat Amin\}, Nazierah and Ong DLT",

year = "2019",

month = aug,

language = "English",

pages = "81--82",

booktitle = "American Marketing Association Summer Academic conference, Chicago, IL, U.S.A on August 9-11, 2019",

}

Investigation of Intrinsic and Extrinsic Marketing Communication Motivation in Meeting the Needs Attainment of Malaysian Commercial Fitness Centres For Member Retention among Millenials. / Mat Amin, Nazierah ; DLT, Ong.
American Marketing Association Summer Academic conference, Chicago, IL, U.S.A on August 9-11, 2019. 2019. p. 81-82.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Investigation of Intrinsic and Extrinsic Marketing Communication Motivation in Meeting the Needs Attainment of Malaysian Commercial Fitness Centres For Member Retention among Millenials

AU - Mat Amin, Nazierah

AU - DLT, Ong

PY - 2019/8

Y1 - 2019/8

M3 - Conference contribution

SP - 81

EP - 82

BT - American Marketing Association Summer Academic conference, Chicago, IL, U.S.A on August 9-11, 2019

ER -