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INVESTIGATION OF THE EFFECT OF RETRO MARKETING ON BRAND LOYALTY OVER GENERATIONS X, Y & Z
Gulsum Vezir Oguz
Hertfordshire Business School
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Dive into the research topics of 'INVESTIGATION OF THE EFFECT OF RETRO MARKETING ON BRAND LOYALTY OVER GENERATIONS X, Y & Z'. Together they form a unique fingerprint.
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Keyphrases
Generation Z (Gen Z)
100%
Retro Marketing
100%
Generation Y
100%
Generation X
100%
Brand Loyalty
100%
Loyalty Management
40%
ANOVA Test
20%
One-way ANOVA
20%
Program Package
20%
Simple Random Sample
20%
Descriptive Statistics
20%
Scanning Model
20%
Nostalgia
20%
Nostalgic Products
20%
Two-way ANOVA
20%
Social Sciences
Brand Loyalty
100%
Random Sample
20%
Emotions
20%
Generation Z
20%
Descriptive Statistics
20%
SPSS Statistics
20%
Economics, Econometrics and Finance
Brand Loyalty
100%
Descriptive Statistics
20%
Food Science
Analysis of Variance
100%