Is the concept of national culture of any use to global advertisers of ‘global’ products?

Barbara Czarnecka, Ross Brennan

Research output: Contribution to conferencePaperpeer-review

621 Downloads (Pure)
Original languageEnglish
Number of pages18
Publication statusPublished - Apr 2014
Event9th Annual Global Brand Conference 2014 - University of Hertfordshire, Hatfield, United Kingdom
Duration: 9 Apr 201411 Apr 2014


Conference9th Annual Global Brand Conference 2014
Country/TerritoryUnited Kingdom

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