Italian Marketing History

Research output: Contribution to journalSpecial issuepeer-review


Special Issue of Journal commissioned and edited by Morris, first ever volume on Italian Marketing History bringing together 7 primary research articles by a collection of Italian authors whose work would otherwise not have been made available in English. Extensive editing and direction by Morris, plus an introductory editorial essay
Original languageEnglish
Pages (from-to)2-158
Number of pages156
JournalJournal of Historical Research in Marketing
Issue number1
Publication statusPublished - 2015


  • Italy; marketing; history


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