Abstract
Special Issue of Journal commissioned and edited by Morris, first ever volume on Italian Marketing History bringing together 7 primary research articles by a collection of Italian authors whose work would otherwise not have been made available in English. Extensive editing and direction by Morris, plus an introductory editorial essay
Original language | English |
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Pages (from-to) | 2-158 |
Number of pages | 156 |
Journal | Journal of Historical Research in Marketing |
Volume | 7 |
Issue number | 1 |
Publication status | Published - 2015 |
Keywords
- Italy; marketing; history