Abstract
Aim of this study is to explain the influence of corporate social responsibility on
purchase intention. Economic, legal, ethical and philanthropic responsibilities were
considered in the descriptive research designed by this aim. A questionnaire which
measures purchase intention adding to these factors was asked to be answered by the consumers and data were gathered from these forms. In the findings it was pointed out that the corporate social responsibility activities are perceived by the consumers and they were affecting the intention of purchase positively. However it mustn’t be forgotten that corporate social responsibility doesn’t always end by purchasing behavior and also there are so many other factors influencing purchase intention.
purchase intention. Economic, legal, ethical and philanthropic responsibilities were
considered in the descriptive research designed by this aim. A questionnaire which
measures purchase intention adding to these factors was asked to be answered by the consumers and data were gathered from these forms. In the findings it was pointed out that the corporate social responsibility activities are perceived by the consumers and they were affecting the intention of purchase positively. However it mustn’t be forgotten that corporate social responsibility doesn’t always end by purchasing behavior and also there are so many other factors influencing purchase intention.
| Translated title of the contribution | The Influence of Corporate Social Responsibility on Purchase Intention: A Research in Istanbul |
|---|---|
| Original language | Other |
| Pages (from-to) | 51 |
| Number of pages | 72 |
| Journal | Istanbul Gelisim University Journal of Social Sciences |
| Volume | 4 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 10 Jul 2017 |
Keywords
- Corporate Social Responsibility, Economic Responsibility, Legal Responsibility, Ethical Responsibility, Philanthropic Responsibility, Purchase Intention