Managing entrepreneurial tensions in franchise systems

Anna Watson, Olufunmilola (Lola) Dada

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

5 Citations (Scopus)
133 Downloads (Pure)


The role of entrepreneurship in franchise systems has been a complex issue. This Chapter aims to provide a better understanding on this issue by focusing on the entrepreneurial tensions that exist in franchise systems and the associated coping mechanisms for minimizing these tensions. It draws on a range of classic and emergent theoretical explanations, which are substantiated with empirical evidence. The Chapter highlights notable contributions in this research area and offers directions to guide future studies in order to provide clarity on the entrepreneurial paradoxes in franchising.
Original languageEnglish
Title of host publicationHandbook of Research on Franchising
EditorsFrank Hoy, Rozenn Perrigot, Andrew Terry
PublisherEdward Elgar Publishing
ISBN (Electronic)9781785364181
ISBN (Print)9781785364174
Publication statusPublished - 27 Oct 2017


  • Franchising


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