"Market" classification and political campaigning: some strategic implications

Paul R. Baines, Ross Brennan, John Egan

Research output: Contribution to journalArticlepeer-review

20 Citations (Scopus)
112 Downloads (Pure)
Original languageEnglish
Pages (from-to)47-66
JournalJournal of Political Marketing
Volume2
Issue number2
DOIs
Publication statusPublished - 2003

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